Lipids and sterols in whole grains

Whole grain foods form the foundation of
a healthy diet, and researchers from the
Harvard School of Public Health and the
U.S. Department of Agriculture want us to
eat more of them. That’s the message
being delivered these days as the latest
science reaffirms that whole grains are key
components to a healthy diet. In addition
to providing complex carbohydrates,
whole grains are excellent sources of fiber,
valuable lipids and sterols, and key
vitamins and minerals that are not
available from other sources. Here’s the
problem: The great majority of people
aren’t getting nearly enough of these critical
nutrients!

Recently, the Harvard School of Public
Health re-emphasized the importance of
whole grains by making three serious
changes to the USDA’s Food Guide
Pyramid.1
1. They moved simple, starchy foods—
such as white bread, potatoes, white
rice, and pasta—from the most
important level, the base, to the least
important, the top.
2. They reaffirmed the importance of still
eating six to nine servings from the
base level each day.
3. They stressed the importance of at least
three of those servings being whole
grains, each and every day!
Two facts are behind all the hubbub
about whole grains.
First, whole grains provide critical nutrients
that are not available from other food
sources. In addition to providing key
nutrients like vitamins, minerals, and
fiber, whole grains are also a valuable
source of lipids and sterols, the energygiving
substances that have a direct influence
on cellular health and efficiency.
Unfortunately, lipids and sterols are
often removed from grains through standard
food processing. In an attempt to
reduce food spoilage, for example, lipids
are removed from most cereals, breads,
and flour.Without these essential food
factors, cell membrane function can
become compromised, making it difficult
for nutrients to get in and waste to get
out. Remember, we’re only as healthy as
our cells!
Second, in their report titled “Healthy
People 2010,” USDA researchers state that
only 7% of the population 2 years of age
and older get the three servings of whole
grain daily that are fundamental to good
health.2 This lack of whole grains, and
the lipids and sterols they contain, has
become the single most common deficiency
in the modern diet. According to a
VOLUME # 005
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USA & CANADA

Scientists Push To Increase
Whole Grains In Diet!
More than a decade ago, the USDA established a
Food Guide Pyramid with a foundation level of
bread, cereal, rice, and pasta. These foods
provide carbohydrates, which are essential to
a sound diet.1 Over time, though, the
importance of these food factors has been
downplayed, or even completely misreported.
Currently, for example, the media is flooded
with information suggesting that carbohydrates
are detrimental to weight management and
good health. But people who buy into the
“low-carb” craze may be denying themselves
important nutrients. It’s true that today’s
consumers need to be smart about the types
and amounts of carbohydrates they eat—but
they also need to make sure they’re getting the
healthy benefits of whole grain. That’s why
many nutrition and healthcare professionals are
working to open our eyes to the importance of
these critical nutrients and suggesting that—
though we should watch our carbs—we also
need to make sure we get a minimum of three
servings of whole grains each day.

LOOK TO THE PYRAMID & BE SMART ABOUT “CARB” CHOICES!
recent article in the Journal of Nutrition,
increased intake of whole-grain foods is
limited by a lack of consumer awareness
of the health benefits of whole grains, difficulty
in identifying whole-grain foods in
the market place, and higher prices for
whole-grain foods.3
Tre-en-en: 3-a-day is the healthy way.
GNLD has long been familiar with the
importance of whole grains and the
unique nutrients they provide to the diet,
and this latest round of scientific reports
strongly reinforces our position. For
over 46 years, we have known that good
nutrition begins at the cellular level,
and that whole grain lipids and sterols
contribute critical factors to optimal cellular
nutrition, helping to keep cell membranes
healthy, permeable, and efficient—
able to take in nutrients and eliminate
waste and be their energetic best.
In 1958, scientists formulated a dietary
supplement that replaces the lipids and
sterols lost through food processing and a
whole-grain-deficient diet. This supplement
became known as Tre-en-en Grain
Concentrates, a unique combination of
concentrated extracts from wheat, rice
bran, and soybeans, tested and proven to
enhance cellular efficiency. Its importance
in the diet today is greater than it has ever
been in the past.
The foundation of the Food Guide
Pyramid is the foundation of your healthy
diet. So work to make sure you eat your 6-
9 servings of this important food group
each day. And just so you are sure you’re
receiving the benefits of the whole-grain
lipids and sterols you need, take three
Tre-en-en each and every day!
Continued from page 1
References
1. www.hsph.harvard.edu
2 www.health.gov
3. “Choose A Variety of Grains Daily, Especially Whole Grains:
A Challenge for Consumers”, Kantor, Linda, et al Journal of
Nutrition, 2001; 131:473S-486S
4. www.usda.gov
5. www.msnbc.com
6. www.fda.gov
7. www.betterhealth.vic.gov.au